Luka is our social media manager here at AudibleRx and recently wrote this blog about the digital world.
Morning, mortal enemy to some, or should I say everyone? In any case, we all know what that means; leaving the comfort of your warm fluffy bed and facing the reality of getting dressed up and going to work. However, you refuse to leave the comfort of your home until you have a nice cup of tea while reading your favorite newspaper. Everyone has their morning routine indeed. There is only one problem - you have no newspaper to read. Zero. Fortunately for you, there are two options; getting out as there is a convenience store next to your flat where you can buy it or simply checking out an online edition. Your legs are a bit sour from a football match you had yesterday and you are still in bed. Which one will you go for?
Digital is everywhere nowadays, а fact which is hard to deny. We do not even need to look that hard to notice it. Have you ever sat next to someone who listened to their music too loud? Would you check your Facebook or Twitter feed on a piece paper if you had chance? Maybe but probably not. Would you use a typewriter to start producing content or would you rather pick up your iPad? Again, it's a matter of personal preference for sure but what if you start an article at home and you would like to finish it during your daily commute to work? In that case, your cherished iDevice is a no-brainer. You can have your favorite songs at your fingertips; plug your headphones into the phone and you are good to go.
Technology has also changed the way we interact with each other. We can wish happy birthday to someone by making a video call to them or texting them. We can send emails instead of regular letters. There are loads of different ways to stay connected. Imagine yourself living on the opposite side of the globe than a very good friend of yours. It is fairly easy to keep in touch with them. Have you met someone new who you wanted to see again? Do you know their name and surname? Easy-peasy, find them online, plan something together and meet up. All of this would not have been possible without all those advancements in the digital field. However, all of this cannot and should not replace authentic human contact. Face-to-face conversations are still way better than lying on your bed and talking to your friend who happens to live next door through Skype. Go grab a coffee with them and fully express yourself. We all know this can be quite difficult online; even though there's an abundance of emoticons, they cannot fully replace the way we feel, thing or express ourselves.
On top of that, digital has greatly revolutionized a healthcare sector. You can book appointments with your doctor online. Surgeons use augmented reality to better perform surgeries and achieve better outcomes. Researches have a way to discover and predict new active compounds in silico (using sophisticated computer software) which means accelerated active compounds discovery and new treatment possibilities. Pharmaceutical representatives engage with healthcare professional in different, more engaging ways. Want to improve your knowledge about the medicines you take? Now you can listen to consumer medication information in a way that is the most convenient to you. Moreover, students can get an insight into the newest trends and discoveries by performing literature search of scientific articles online. Thinking of buying a new product but you are unsure if it's a good fit for you? Flying with an airline for the first time for your next holidays and you'd like to gain some insights? You get the picture. Furthermore, all sorts of wearable devices exist in the market, used to track our activity and overall health. These examples merely scratch the surface.
All those activities generate extensive amounts of data, information, which can provide unique insights and can be easily shared. This represents a great opportunity to expand and share your knowledge. However, pitfalls exist. Since everyone can create their own content and share it literally in the blink of an eye with the rest of the world we all need to possess some critical thinking. Not everything you read or listen is necessarily true. It is important to note who produces the content and what is its purpose. Is the purpose of an article to encourage everyone to get their flu jabs or is it to discourage them through the "facts" which have no real ground? Have you checked if information you consumed is scientifically proven? Do I even trust the source? Are there any science papers quoted? We need to be constantly vigilant and should not fall for everything we come across. The beauty of everything is that we can always double-check the information through some other, different and hopefully more reliable source. Do I use the information I get online to educate myself so I can pose more focused question to a professional in the field I am researching, for example my pharmacist or doctor? Or do I use it as the only source?
We live in an era dominated by digital and abundance of information. Armed with the knowledge we can now easily answer the question - yes, digital has profoundly changed our lives. Will it do that in the future? Absolutely! But how you might ask? I am sure in many more exciting ways, ways which are maybe beyond your or my imagination. Let's wait and see!
Social Media Manager at AudibleRx